AM

Apurva Mishra Product Manager

Consumer products · Enterprise workflows · Applied AI

I lead product discovery, define requirements and priorities, coordinate cross-functional delivery, and measure outcomes across consumer, franchise, enterprise and AI products.

Research · Product strategy · Delivery · Analytics

200+ outlets in the franchise product scope
10K users in a three-outlet ordering pilot
12 engineers led across product delivery
70% manual stock updates replaced in the franchise app

Selected work · 2018—Now

Case studies covering product discovery, prioritization, workflow design, delivery and measured outcomes.

Product Manager@Burger Singh

01 · Case study

Burger Singh

Owned franchise operations products spanning inventory, ordering and support.

Read the Burger Singh case study
Scope
200+ outlets
Team
12 cross-functional
Pilot
10K users
Outcome
70% manual updates replaced

Editorial reconstructions based on résumé-described work · not shipped-interface screenshots

01Case overview

Owned the franchise operations product from problem definition through rollout.

This case traces how outlet stock signals became owned operational actions, and how adoption was measured against the manual baseline.

editorial reconstruction
Franchise operations decision queue
Operations workspace
Decision queue
All outlets
SignalState
  1. Outlet 014Dry-stock count submitted
    Review
  2. Outlet 087Transfer has no owner
    Assign
  3. Outlet 103Delivery mismatch resolved
    Closed

02Discovery findings

Research identified three operational failure points.

Interviews and process mapping showed delayed stock counts, missing context between teams and support decisions made without a shared history.

editorial reconstruction
  • 01
    CountManual stock updates delayed the first reliable signal
  • 02
    HandoffOutlet context was lost as work moved to operations
  • 03
    DecisionSupport acted without the history behind the request

03Workflow definition

Defined the decision workflow before designing the interface.

Mapped signal capture, review, action and feedback as one end-to-end workflow, then used it to define requirements, ownership and acceptance criteria.

editorial reconstruction
  1. 1 CaptureOutlet records the operational signal
  2. 2 ReviewOperations assesses context and priority
  3. 3 ActThe assigned role completes the next step
  4. 4 ValidateOutcome data informs the next decision

04Delivered product

Delivered a role-based franchise operations workflow.

Translated stock, ordering and support requirements into role-specific tasks, statuses, ownership and next actions for outlet and central teams.

editorial reconstruction
Editorial reconstruction of a franchise inventory product workflow
Franchise operations · inventory tasks, status and exceptions

05Measured outcome

Measured adoption against the manual process baseline.

The first release focused on the highest-friction manual step. Usage and operational evidence informed follow-on priorities and decisions to rescope later work.

resume claim
Résumé-derived rollout outcome 70%

manual stock updates replaced

Measured against the manual-process baseline described in the case record.
Update workflow share100% baseline

Part-to-whole chart: 70 percent of manual stock updates were replaced by the product workflow; 30 percent remained manual.

  1. 01
    Baseline

    Manual stock updates

  2. 02
    Adoption signal

    Update completed in product

  3. 03
    Recorded result

    70% replaced

06Product system

Standardized reusable product patterns across core modules.

Defined shared task states, status conventions and interaction patterns for inventory, handoffs, orders, support and reporting.

editorial reconstruction
  • Tasks
  • Inventory
  • Handoffs
  • Orders
  • Support
  • Reporting

07Workflow coverage

Applied the product model across three user workflows.

The task, status and exception model supports outlet staff, central operations and customer ordering while keeping each role's responsibilities distinct.

editorial reconstruction
Reconstructed franchise inventory workflow
OutletRecord stock, complete tasks and resolve exceptions
Franchise operations decision queue
Operations workspace
Decision queue
All outlets
SignalState
  1. Outlet 014Dry-stock count submitted
    Review
  2. Outlet 087Transfer has no owner
    Assign
  3. Outlet 103Delivery mismatch resolved
    Closed
OperationsReview signals, prioritize issues and monitor outcomes
Reconstructed QR ordering journey
CustomerScan, select items, place the order and receive confirmation
Product Owner@Capgemini

02 · Case study

Capgemini

Product ownership across regulated programs in three regions: requirements, prioritization, acceptance criteria and delivery governance.

Read the Capgemini case study
Programs
Boeing + ENEL
Delivery
50 PI cycles
Team
Up to 50 · 3 regions
Quality
0 data incidents

Editorial reconstructions based on résumé-described work · not shipped-interface screenshots

01Scope & ownership

Owned product requirements across regulated enterprise programs.

Owned requirements and backlog decisions for Boeing and ENEL programs delivered across three regions.

editorial reconstruction
Editorial CPQ configuration and contract workflow

02Discovery findings

Discovery exposed requirement ambiguity across teams and regions.

Stakeholder inputs arrived in different formats, acceptance criteria varied by team and regulated data required clear traceability.

editorial reconstruction
  • 01
    Requirements
  • 02
    Three regions
  • 03
    Regulated data

03Workflow definition

Defined traceability from business need to acceptance.

Connected discovery notes to written requirements, implementation rules and acceptance evidence so teams could review the same decision record.

editorial reconstruction
  1. 1 Discover
  2. 2 Specify
  3. 3 Build
  4. 4 Validate

04Delivered product

Implemented configuration rules as an auditable product workflow.

The CPQ workflow exposed configuration rules, approvals and contract states instead of relying on offline clarification.

editorial reconstruction
Editorial CPQ configuration and contract workflow

05Measured outcome

Reduced stories reopened for clarification by 50%.

Tracked reopened stories after delivery; the résumé records a 50% reduction in stories reopened for clarification.

resume claim
50%
fewer stories reopened for clarificationRésumé-derived delivery outcome

06Product system

Standardized requirements, approvals, testing and evidence.

Reused requirements, rules, approvals, tests, training and evidence across product delivery.

editorial reconstruction
  • Requirements
  • Rules
  • Approvals
  • Tests
  • Training
  • Evidence

07Workflow coverage

Applied the delivery model across programs and regions.

Applied the same requirements and acceptance model across Boeing and ENEL work in three regions.

editorial reconstruction
Editorial CPQ configuration and contract workflow
Operations Associate@FreshConnect

03 · Case study

FreshConnect

Operations and product discovery across retailer research, inventory, routing, fulfilment and measurement.

Read the FreshConnect case study
Research
150 retailers
Customers
First 50 paying
Operations
~35 orders/day
Delivery
95% on time

Editorial reconstructions based on résumé-described work · not shipped-interface screenshots

01Scope & ownership

Managed daily operations across inventory, routing and retailer demand.

Managed inventory and routing while interviewing 150 retailers and supporting the first 50 paying customers.

editorial reconstruction
Editorial operations workspace for inventory and routes

02Discovery findings

Field research identified where waste and delay entered the process.

Perishable stock, variable routes and changing retailer demand caused waste, rework and late decisions.

editorial reconstruction
  • 01
    Perishable stock
  • 02
    Variable routes
  • 03
    Retailer demand

03Workflow definition

Defined the workflow from demand signal to physical delivery.

Connected retailer calls and demand signals to inventory planning, route assignment, delivery and feedback.

editorial reconstruction
  1. 1 Hear
  2. 2 Plan
  3. 3 Deliver
  4. 4 Learn

04Delivered product

Built one operating view for stock, routes and customer demand.

The operations view brought stock, orders, routes and exceptions into one daily workflow.

editorial reconstruction
Editorial operations workspace for inventory and routes

05Measured outcome

Improved inventory-count accuracy by 25%.

The résumé records a 25% improvement in inventory-count accuracy after the operating changes.

resume claim
25%
higher inventory-count accuracyRésumé-derived operations outcome

06Product system

Standardized the daily operating model.

Used stock, orders, routes, exceptions, retailers and feedback as the shared daily operating model.

editorial reconstruction
  • Stock
  • Orders
  • Routes
  • Exceptions
  • Retailers
  • Feedback

07Workflow coverage

Connected warehouse execution with retailer feedback.

Used retailer feedback and delivery results to adjust warehouse and route decisions.

editorial reconstruction
Editorial operations workspace for inventory and routes

How I work

Product management from problem definition through delivery and measurement.

My work includes user and stakeholder research, journey mapping, product requirements, prioritization, cross-functional delivery, release validation and outcome tracking.

01

Product discovery and problem definition

User and stakeholder interviews, field observation, process mapping, market context and unit economics.

02

Workflow and requirements design

Journey mapping, product requirements, acceptance criteria, ownership and measurable outcomes.

03

Delivery, measurement and prioritization

Cross-functional delivery, release validation, usage analysis and evidence-based reprioritization.

04

AI evaluation and reliability

Golden datasets, regression tests, failure-mode analysis and explicit quality thresholds.

Credentials & tools

MBA · IIM RohtakB.Tech · Mechanical EngineeringSalesforce AI AssociateSalesforce Business AnalystSnowflake SnowPro CoreSQL · Python · Power BI · BigQuery