Product management case study

Burger SinghProduct Manager

Owned franchise operations products spanning inventory, ordering and support.

The short answer: Apurva owned the problem definition, requirements, prioritization and cross-functional delivery represented below; outcome figures are résumé-derived and interface visuals are labeled editorial reconstructions.

Product Manager@Burger Singh

01 · Case study

Burger Singh

Owned franchise operations products spanning inventory, ordering and support.

Scope
200+ outlets
Team
12 cross-functional
Pilot
10K users
Outcome
70% manual updates replaced

Editorial reconstructions based on résumé-described work · not shipped-interface screenshots

01Case overview

Owned the franchise operations product from problem definition through rollout.

This case traces how outlet stock signals became owned operational actions, and how adoption was measured against the manual baseline.

editorial reconstruction
Product workflow reconstruction 200+ outlet scope Inventory · handoffs · exceptions
Franchise operations decision queue
Operations workspace
Decision queue
All outlets
SignalState
  1. Outlet 014Dry-stock count submitted
    Review
  2. Outlet 087Transfer has no owner
    Assign
  3. Outlet 103Delivery mismatch resolved
    Closed

02Discovery findings

Research identified three operational failure points.

Interviews and process mapping showed delayed stock counts, missing context between teams and support decisions made without a shared history.

editorial reconstruction
  • 01
    CountManual stock updates delayed the first reliable signal
  • 02
    HandoffOutlet context was lost as work moved to operations
  • 03
    DecisionSupport acted without the history behind the request

03Workflow definition

Defined the decision workflow before designing the interface.

Mapped signal capture, review, action and feedback as one end-to-end workflow, then used it to define requirements, ownership and acceptance criteria.

editorial reconstruction
  1. 1 CaptureOutlet records the operational signal
  2. 2 ReviewOperations assesses context and priority
  3. 3 ActThe assigned role completes the next step
  4. 4 ValidateOutcome data informs the next decision

04Delivered product

Delivered a role-based franchise operations workflow.

Translated stock, ordering and support requirements into role-specific tasks, statuses, ownership and next actions for outlet and central teams.

editorial reconstruction
Editorial reconstruction of a franchise inventory product workflow
Franchise operations · inventory tasks, status and exceptions

05Measured outcome

Measured adoption against the manual process baseline.

The first release focused on the highest-friction manual step. Usage and operational evidence informed follow-on priorities and decisions to rescope later work.

resume claim
Résumé-derived rollout outcome 70%

manual stock updates replaced

Measured against the manual-process baseline described in the case record.
Update workflow share100% baseline

Part-to-whole chart: 70 percent of manual stock updates were replaced by the product workflow; 30 percent remained manual.

  1. 01
    Baseline

    Manual stock updates

  2. 02
    Adoption signal

    Update completed in product

  3. 03
    Recorded result

    70% replaced

06Product system

Standardized reusable product patterns across core modules.

Defined shared task states, status conventions and interaction patterns for inventory, handoffs, orders, support and reporting.

editorial reconstruction
  • Tasks
  • Inventory
  • Handoffs
  • Orders
  • Support
  • Reporting

07Workflow coverage

Applied the product model across three user workflows.

The task, status and exception model supports outlet staff, central operations and customer ordering while keeping each role's responsibilities distinct.

editorial reconstruction
Reconstructed franchise inventory workflow
OutletRecord stock, complete tasks and resolve exceptions
Franchise operations decision queue
Operations workspace
Decision queue
All outlets
SignalState
  1. Outlet 014Dry-stock count submitted
    Review
  2. Outlet 087Transfer has no owner
    Assign
  3. Outlet 103Delivery mismatch resolved
    Closed
OperationsReview signals, prioritize issues and monitor outcomes
Reconstructed QR ordering journey
CustomerScan, select items, place the order and receive confirmation